This extraordinary venture is inspired by our beloved daughter Billie, and by our unwavering desire to create something truly special in her memory. Billie 11:11 is a sustainable incense brand that uses recycled packaging, and ethically sourced organic incense sticks to cultivate a sense of calmness and tranquility in times of need.

Our journey with Billie 11:11 goes beyond our personal story. We want to extend our hands and hearts to provide solace and support to those who have experienced loss and are seeking to cultivate inner peace, alignment, and clarity in their own lives. We intimately understand the pain and longing that accompany such circumstances, and we want to be a guiding light for others on their healing journeys.

Giving back is a fundamental part of who we are. We take immense pride in donating a portion of our sales to Sands, an exceptional charity supporting families affected by stillbirth and neonatal death. By supporting Sands, we honour not only Billie's memory, but also all the little ones who were taken too soon. We hope that through our contributions, we can provide comfort, support, and a sense of community to those who have experienced personal loss.

We invite you to join us on this journey of healing, hope, and connection. Whether you are seeking to cultivate inner peace, alignment, or a way to honour your own loved ones, Billie 11:11 is here to guide you.

Together, let us create a ripple effect of healing and make a meaningful difference in the world. With each incense stick, we hope to bring a moment of tranquility and a reminder that even in the darkest of moments, there is always light.